more and more people want to achieve the dream of getting rich through their own business, and the chain of entrepreneurial way has become the first choice for many investors. We say that the venture is to borrow someone else’s strength to get their initial success, is undoubtedly the best way. When you want to succeed in business, the key is to choose the right to join the brand is the most important!
in recent years, to join the chain business is more and more attention by entrepreneurs, clothing, food and beverage joined, dry cleaners joined in a variety of forms, such as joining. According to a survey, the Japanese retail industry has 80% independent shop first year up to fifth years to put up the shutters, only 8%; while the retail chain stores on the end of the first year of business only 20%, 77% of the chain store can live up to fifth years. By contrast, we can see that the industry is currently a popular to join a certain business than their own cost argument is not unreasonable. However, these data do not indicate that after joining the 100% will be able to succeed, the key to success is to join the business to their career planning.
at present, chain operation has become an important means for many enterprises to achieve rapid development. Franchisee in the face of many chain brands, how to distinguish the pros and cons is very important.
so how to choose the quality to join the brand:
1, the choice of quality brands to join the brand to find the difference in the industry, where there is no competition in the market.
2, now is the service is king era, there is no unique place in the service.
3, pay attention to whether the staff is professional and sincere, which will affect the atmosphere of cooperation in the future.
4, select high-quality brands do not want to buy cheap, we should try to choose the higher cost of similar products in the same product to join. Because franchisees have a brand accumulation and amplification process.
in addition to the above considerations, from a large level, the choice of a good brand, good chain is the first step in the successful operation of the chain. Franchisee should also deal with the conditions of the manufacturers to carry out in-depth understanding and investigation. The following is the author in contact with a large number of successful franchisees, summary of the experience of the investigation.
1, the company’s business license and business scope of the confirmation. Whether the company is formal, legal, and whether there is a sound financial structure.
2, the choice of high-quality products to join Brand Company market prospects, the company’s product development, innovation ability is strong enough.