Agriculture has risks and investments need to be cautiousYu Yongfu start to fight every one can say

advice 1: you have to understand policy,

agriculture from farmers to transfer to, whether the transfer is you deal directly with farmers, or dealing with the local government, from the perspective of law have no difference, because after all the land is the farmers, you just transfer a certain number of years of land contract management right. In that case, it is impossible for you to make a profit entirely without leaving the peasants. Your peasants and peasants must employ local farmers. Your support can not be separated from the local peasants. You must learn to cooperate with the peasants. That is, the idea of Lenovo agriculture, agriculture to make money, but not crowded farmers, but with farmers win-win situation. One of the success factors of Chu orange also let >

advice three: you have to understand cooperation,

this is my investment career has seen five hundred start-up companies, the entrepreneur can think of the first question, behind the embodiment of a great wisdom.

Chinese technology startups

, has obvious growth ceiling, a staff of more than 100 people, mostly cooked enterprise income 30 million, never grow up. Why? Because entrepreneurs are both technical and product origin, they are not good at company management and strategic planning, but China’s entrepreneurial environment requires entrepreneurs to "ten all-round"". If investors are aware of the problem, they usually help find a vice president to supplement their team skills. But because a lot of things still need business "one bit" decision-making, bottleneck problem still cannot break through completely.

at the beginning of 2006, I met my first two partners in UC today, He Xiaopeng and Liang Jie, who were still investing in Lenovo, and they were looking for investment. Received the cards they handed me, I froze: two people on the business card Title, how are deputy general manager

to break the bottleneck of growth, but also to the entrepreneur’s own "fight" consciousness. China’s current entrepreneurial environment, the requirements of start-up companies are "ten all-round", technology, products, management, market…… Any piece of "short board" will limit the water holding capacity of the cask. Entrepreneurs can not go it alone, and the most efficient method to make up the short board is to find a partner.

look at the trend, the three rural issues under the background of industrialization and urbanization, the overall presentation of the population continued to decline, the agricultural labor force outflow, village hollowing and other problems, objectively formed a moderate expansion of land scale trend, also provide external funds, technology. But we must pay attention to, agriculture is a highly relevant industry and policy, the past often said, "the development of agriculture, relying on policy, two by science and technology, three by investment", and now still. For example, the agricultural industry policy adjustment since 2008 for the pig no less investment, now pig production overcapacity, while the overall shortage of beef and mutton, so from this year to play in the next few years, beef sheep industry to increase investment inevitable. If you want to invest in animal husbandry, investment is almost pig industry, or investment market tight beef cattle and sheep industry?

I’ll ask who the managing director is at once. Their answer really brightened my eyes. In fact, the person in charge of the company’s Xiaopeng and Liang Jie, deputy general manager of the All India there are two considerations: the first is to meet customer’s time, if some of the questions not decided on the spot, said: "we can go back to talk with the boss". More importantly, they feel that two people are technical background, the future needs to find a strategic planning, management of more mature people, by him as general manager.

advice two: you have to understand agriculture,

in agriculture, we must first understand what agriculture is, or at least know that agriculture is not industry. Common sense has problems, and the consequences are serious. This alone has so many investment Jingsheyao! Some people when investing in agriculture with the industrial investment naive way to engage in agricultural investment planning, dream like a factory quickly construction, commissioning and production, which I do not know the agriculture of animal and plant life reproduction, restricted by the fundamental biological rules and natural climate conditions. There is obvious seasonal, regional and periodic cattle, no more than three years is not out of the bar, apple did not five years is not the fruit hanging in front of the laws of nature, iron, money and what is the use? Is a more industrial investment to agriculture, did not think the land is not the mortgage, occupied long period of agriculture for liquidity is amazing, because the capital chain can not keep up and trapped in the coming to fruition before dawn, let a person regret


I think about the three elements of management, "building up a team, setting strategy and bringing up a team", which have been put forward by Lenovo Liu Chuanzhi. For entrepreneurs, the premise of group team is "like-minded", choose the partner is complementary to the core standard, you can not do, your partner can do; partner can not do, you can do it, we would each "more beautiful", the team will be more and more harmonious, let the team has become a perfect "cask".


in UC, our decision making mechanism is: everyone can say no, but one person must be responsible for making the decision.

"start-up nation" magazine text / Yu Yongfu

You must do

today, if an entrepreneur comes to me to talk about investing, my first question will be, "how many Partner are there in your team?"". In >


Yu Yongfu: UC advantage chairman and CEO

people had the impulse of the desire to further liberalize the capital to the countryside, agricultural management system in the Third Plenary Session of the policy background, more and more uncontrollable. But agriculture is the paradise for investment? These years, accustomed to looking at those vivid examples from the two or three industry to agriculture and after, so want to do some sort, showing people want to invest in agriculture or agricultural investment.